About The Site
The AIV homepage includes eye-catching rotating banners that give more emphasis on the site’s featured products and pages to encourage sales lead conversions. The company’s USP is prominently displayed at the top. A search bar is strategically located at the top-right corner of the site for easier access. AIV’s featured CMS Powerstrip News page is positioned above-the-fold so visitors can quickly gain access to important news, information and resource documents for the medical industry.
The AIV CMS Powerstrip News page is a special section dedicated to addressing the latest concerns of the medical industry regarding the Centers for Medicare and Medicaid Services (CMS) position on the use of power strips in ambulatory surgery centers. The company provides the latest news from the different major biomedical associations. The page also provides helpful technical documentation for their PowerMATE power distribution products.
The Biomed Associations section features a visual map containing the locations of their affiliated biomedical associations. Each pin contains overview information for each association including a link to get in touch with the organization and a link to their current website. Every association also has a dedicated detail page containing a description, site link, contact link, and a list of upcoming events. AIV also provides healthcare technology management association interviews from their associated biomedical groups.
AIV’s product pages prominently feature product information and images at the top of the page. Request Info forms are also available with each page to increase sales leads. Each category is tailored with navigational menus for an improved browsing experience.
We would be happy to provide a testimonial for the web consulting work you have done with us. Our first introductin to you was during your presentation to exhibitors at the Phoenix MD expo. You had reviewd the websites of all companies present at the show ando utlined the current evolution of electronic in our market. I was impressed with your solid grasp of the issues faced by business to business sellers inthe biomedical and laboratory product industries.
Our initial project together was to redesign our company website with a focus on developing more interactions with our customers, enabling good analytics and incerasing search engine optimization. You helped us outline the detailed goals and changes to the current site and developed action items for both our teams. We were most impressed with the collaborative workflow tool you brought in to help every member of both teams keep the project steps visual and on time. Your team accomplished all our objectives and delivered the prototype website on time and the official launch two weeks later. You invoiced us clearly for the work performed at the price you originally proposed. During this project you also were able to redesign our product catalogue to match the look and feel of the new website. This was accomplished in record time and also on budget.
Most importantly, we have chosen to continue our relationship with you and entered a formal consulting agreement to cover continued search engine optimization, content creation for website and newsletters and design and management of Adwords campaigns.
We have been pleased with the first months of this increased cooperation, and have enjoyed the extra graphic and editorial resources that your team brings to our marketing efforts. The continued use of your workflow tool allows us full visibility of all aspects of the many projects currently underway. We have come to rely heavily on our regular reviews with you and your team of Google analytics and Adwords results. The ability to see detailed time breakouts of on-going activities also helps us prioritize our future projects and stay with our monthly budget.
Last week we reviewed the first six months catalogue requests and product inquiries generated from the new website and found that sales from just those responses has covered the cost of the initial website redesign and this year's consulting expense.
We plan to bring you in to develop more electronic marketing projects with some of international distribution partners. You and your team will be guiding us as we move the majority of our marketing efforts to inbound marketing.
I am available to discuss any of the details of your work with us with any potential clients.
Jim Huggins, Director of Business Development
AIV was founded in 1983 and has since grown into an international company, supplying organizations with medical parts, accessories and service. We are committed to supporting the hospital’s Clinical Engineering department to help lower the cost of maintaining patient care equipment.
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