Andwin Scientific specializes in distributing laboratory supplies and equipment around the globe. With over 1 million products for numerous laboratory types within the industrial and clinical sphere, SCI set out to develop a website that combined both visual appeal and ease-of-use to solidify the shopping experience for busy lab experts.
Visitors arriving on the homepage are automatically met with eye-catching product category buttons that help users sift through the site’s massive range of available products and locate the right supplies and equipment for their industry. The homepage also features a large, yet simple registration form that not only encourages more visitors to sign up for an account but also provides Andwin Scientific with a great avenue for direct lead generation to capture more customers and produce even bigger sales.
The special search bar located at the top of the page accommodates all the various ways that potential customers find products by providing options to search via the use of keywords, product numbers, category, and/or manufacturer.
The main product category page neatly organizes Andwin Scientific’s lineup of equipment and supplies in alphabetical fashion, further reinforcing the importance of an easy-to-use shopping experience.
The new site itself has been re-developed to bring sales and lead generation to the forefront of its design by optimizing all important points of user-contact with web forms, easy add to cart buttons, and fast checkout functionalities. For example, throughout the site, a quick and handy registration form is clearly visible. This form remains present during the entire browsing session to help encourage non-registered users to apply for an account with the company.
Users are also provided with special sorting filters at the top of every sub-category page where they can order products by product, price and product number. Important information such as product names, images, descriptions, pricing and add-to-cart functionality is conveniently laid-out on the overview page for an easier and much faster shopping experience.
Revamp Your Website Today!