The GMI site re-design initiative injects a brand-new, sleek and modern style aimed at upgrading usability by integrating better mobile compatibility, adding simpler navigation, and improving lead and sales generation.
The homepage gets rid of all the complicated bells and whistles and instead pulls the focus on the GMI advantage, detailing all of the company’s available products, services and special promotions in one simple yet visually pleasing page.
The improved navigation bar features stunning new graphic buttons that stay on top of the page as users scroll down through the rest of the sections, enabling faster and easier navigation throughout the site. The search bar above the navigation allows users to find exactly what they are looking for through either keyword or product number based searches.
The new specials page provides customers with an easier way to shop by giving them an overview of all the available equipment currently on sale for the season. Here, users can read through detailed product descriptions, view product images, and see the special pricing on sale items all in one convenient location.
To increase sales and lead generation, SCI has also set up new Request Quote forms on the sidebar so customers can make product inquiries from anywhere on the site.
GMI’s sub-category pages provides users with a neat and organized view of the available products within each category. Here, users can expect to see detailed category descriptions as well as important product information such as product photos and short descriptions.
Product detail pages display short product overviews above-the-fold alongside high quality product images and downloadable product brochures on each page. Below the product overview information, the detail pages also provide more detailed product information, service details, specification tables, and replacement parts for the available instruments.
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