The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
This course is for those who want to prepare for the AdWords Fundamentals exam. It provides information about the basic and intermediate aspects of online advertising and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaign's performance.
We recommend that you review the materials in this study guide and have on-the-job experience using AdWords to increase your chances of passing the exam.
What will you learn?
Once you've completed this Google AdWords Fundamentals Course 101, you'll know how AdWords works. You'll also learn about the following:
- How online advertising and AdWords can help your clients meet their advertising goals.
- Google Search Network and Google Display Network campaign creation and management.
- How to measure ad performance and optimize campaigns.
- Industry best practices and strategies.
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