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Google Analytics Fundamentals – Course 102-202

Course 102

Prerequisite: None

Unit 1: Course overview

  • Lesson 1: Course overview

Unit 2: Getting started with digital analytics

  • Lesson 1: The importance of digital analytics
  • Lesson 2: Core analysis techniques
  • Lesson 3: Conversions and conversion attribution
  • Lesson 4: Creating a measurement plan

Unit 3: Understanding and using Google Analytics data

  • Lesson 1: How Google Analytics works
  • Lesson 2: Key metrics and dimensions defined

Unit 4: Collecting actionable data with Google Analytics

  • Lesson 1: Creating an account
  • Lesson 2: Understanding your account structure
  • Lesson 3: Setting up basic filters
  • Lesson 4: Setting up goals and e-commerce
  • Lesson 5: Collecting campaign data

Unit 5: Navigating Google Analytics reports

  • Lesson 1: Reporting overview
  • Lesson 2: Audience reports
  • Lesson 3: Acquisition reports
  • Lesson 4: AdWords reports
  • Lesson 5: Behavior reports
  • Lesson 6: Custom reports and dashboards

Unit 6: Navigating Conversions reports

  • Lesson 1: Goal Flow report
  • Lesson 2: E-commerce reports
  • Lesson 3: Multi-Channel Funnels reports
  • Lesson 4: Attribution reports

 

Course 202

Prerequisite: None

Unit 1: Platform Fundamentals

  • Lesson 1: Course overview
  • Lesson 2: The platform components
  • Lesson 3: The data model

Unit 2: Collection

  • Lesson 1: Data collection overview
  • Lesson 2: Website data collection
  • Lesson 3: Mobile app data collection
  • Lesson 4: Measurement Protocol data collection

Unit 3: Processing & Configuration

  • Lesson 1: Processing & configuration overview
  • Lesson 2: Processing hits into sessions & users
  • Lesson 3: Importing data into Google Analytics
  • Lesson 4: Transforming & aggregating data

Unit 4: Reporting

  • Lesson 1: Reporting overview
  • Lesson 2: Building reports with dimensions & metrics
  • Lesson 3: The reporting APIs
  • Lesson 4: Report sampling

 

About Google Analytics Individual Qualification (IQ)

  • The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam.
  • Why earn an individual qualification? While Google Analytics is easy to use for beginners, it's also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

 

Ready to Get Started?

Our Google Analytics experts are readily available to discuss any questions you may have about this specific course at anytime, breaking down the impact it will have on your career and goals. Call us at 1-888-699-7245 or email This email address is being protected from spambots. You need JavaScript enabled to view it. anytime! Hope to hear from you soon.


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