Prerequisite: Google AdWords Fundamentals – Course 101
The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
The Mobile Advertising Course 401 covers basic and advanced concepts, including mobile fundamentals, bidding and targeting strategies, mobile ads, and measurement solutions.
This study guide covers what you need to know before taking the Google Mobile Advertising exam. Here are some of the topics you'll learn about in the course:
- How video ads on YouTube and the Google Display Network can help your clients meet their advertising goals
- Video advertising campaign creation and management
- Video ad formats
- How to measure ad performance and optimize campaigns
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