Prerequisite: Google AdWords Fundamentals – Course 101
The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns.
In the Search Advertising 201 Course you will learn:
- Search Fundamentals Review
- Ad Formats
- Ad & Site Quality
- AdWords Tools
- Performance Monitoring and Reporting
- Optimizing Performance
- Performance, Profitability, and Growth
- AdWords API
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