Prerequisite: Google AdWords Fundamentals – Course 101
The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
The Video Advertising Course 501 covers basic and advanced concepts, including best practices for creating, managing, measuring, optimizing video advertising campaigns across YouTube and the web.
This study guide covers the topics that you need to know before taking the Video Advertising exam. Here are some of the topics that you'll learn about:
- How video ads on YouTube and the Google Display Network can help your clients meet their advertising goals
- Video advertising campaign creation and management
- Video ad formats
- How to measure ad performance and optimize campaigns
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