Mid-American’s homepage highlights the top products offered by the company as seen on the main banner. Featured services are presented in easily recognizable icons, both bubble image and text hyperlinked to a specific landing page. The simple and straightforward structure of the website including its header menus provides users a trouble-free browsing experience. Also included on the page is a language selector that allows fast translation of the website in seven different languages, consequently having the opportunity to expand the company’s target market.
The Market Section on the homepage informs users of the industries the company serves. To attract possible customers, proper icons and teaser texts are added under each market, serving as previews of their specific landing pages. To engage users to subscribe to Mid-American’s eNewsletter and learn more about its latest product offerings as well as get leads, an eNewsletter sign up form is available on the page.
Each Market Page includes drafted content and images promoting what Mid-American does to help industrial facilities. Systems solutions for specific market facilities are enumerated in bullet points for swifter recall. All industries serviced are listed on the right side of the page for faster navigation and switching of pages. Also readily available on Market Pages are Ask an Expert forms that can be completed and submitted quickly for any inquiries and needed assistance.
The Spareparts Page shows the rubber and machinery parts available on the website, each with its corresponding icon and content description. The popular manufacturers offered per Spareparts subcategory can be seen on the page as well, displaying Mid-American’s wide product range and selection.
Mid-American’s Contact Us page encourages users to provide feedback and interact with the company by submitting the easy to complete Contact Us form. Maps of the company’s headquarters and regional repair centers are displayed on the page as well, providing guidelines to users who want to personally visit the offices. Social media icons are also present, promoting the company’s accounts and persuading users to follow the said accounts.
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