The Nova Biostorage+ homepage is designed with a simple and easy-to-use main navigation menu that shows products, services, and resources available and offers a user-friendly site browsing experience. Through a prominent Product Finder, users can simply search for specific products using categories, manufacturer and keywords as filters. Five small distinct icons are found on the right side of the page for quicker scrolling to desired homepage sections.
Product category icons and options to Shop by Brand or to Shop by Tube Size are strategically placed just below the homepage banner for faster navigation through the website. Featured products and a readily downloadable product catalog PDF are shown upfront, presenting the latest laboratory supplies and equipment in-stock.
The Micronic Tube Configurator is also highlighted on the homepage. A big banner was created for it to get users’ attention right away.
The homepage also showcases a contact form and a pop up chat module that allows visitors to reach Nova Biostorage+’s support team for any concerns right away. A slider with icons of major manufacturers carried by Nova Biostorage+ are included on the homepage to present their credibility and build trust with its users. Footer links with icons linked to the website’s social media accounts like Facebook, Twitter, and Google+, and YouTube are also added, allowing users to conveniently follow these accounts for product news and updates.
Micronic Tube Configurator
The Micronic Tube Configurator page assists users in finding the best Micronic Tube product for their applications. It lets users specify the tube size, number of tubes per pack, type of packaging, coding of tubes as well as the type of closure these tubes should have depending on their application needs and requirements.
Freezer Rack Calculator
The Freezer Rack Calculator page helps users to quickly find the best fit and most efficient freezer rack for their specific freezer models. By configuring and calculating the right freezer rack, users are able to optimize storage in their laboratory freezers.
Laboratory Set-up Guide
Nova Biostorage+ offers assistance for start-up or expanding lab facilities by developing complete end-to-end sample storage solutions suited to a laboratory’s needs. The Laboratory Set-up Guide page presents an easy to fill out form. Information taken from this will be used by Nova Biostorage’s technical specialist to propose a custom solution for laboratories, helping them get better results and improve their workflow.
Product Listing Page
Nova Biostorage+'s product listing page displays items with its product name, number of units per packaging, and pricing information. Users get to specify the number of items they need. Through a prominent and easy-to-click Add to Cart button, they can quickly include selected products to their shopping carts. In addition to these, a sidebar filter showing other product categories is seen on the product listing page as well, guiding users in finding their preferred items. A form that allows users to get product assistance from Nova Biostorage is included on product listing pages as well.
The Blog Page presents all drafted and published entries with topics related to application notes, sample storage news, brand partner news, and more. These articles are uploaded regularly and are also published on Nova Biostorage+’s social media accounts for improved and higher SEO rankings.
Contact Us Page
Nova Biostorage+’s Contact Us page provides users the ability to send feedback and interact with the company by completing a short Contact Us form. Form spams are prevented through the captcha added. For faster communication, relevant company contact information including phone number, fax number, and email address are presented on the page. A map of the company’s headquarter is displayed on the page as well, serving as a guide for users who want to personally visit Nova Biostorage+’s store and office.
Revamp Your Website Today!