While Search Engine Optimization (SEO) has drastically evolved one aspect has always remained a strong factor in how Google decides where to position your website in the search results page in front of your potential new customers - links going to your website from other websites.
SCI will focus on building high quality links to your website from authoritative sites within your industry or targeted geographic location through manual outreach and advanced link opportunity discovery methods SCI has perfected over the years. Like many of the online marketing efforts, content marketing is closely integrated as your brand needs pages on your site worth linking to before you can earn them.
Marketing the content described in section 3 below to other relevant websites and influencers in the target application area with the goal of the content being re-published on their website with links pointing back to your website.
Building your Google “Author Rank” which in turn impacts the ranking of individual content on your website published by that author.
Engage In Conversations
Finding existing discussions on topics we have already written about in section C and engaging with those communities linking back to the post on your blog.
Find Influential Websites
Determining what influential websites such as Education and Government websites would link to, either content or tools, build those and perform outreach to the target websites we would like to link to it.
Competitor Link Building
Examining your competitors inbound link profiles looking for opportunities where we could also obtain links also identifying what strategies have worked for them and come up with new ideas around that.
Once the blog section is established and has a couple months of strong posting history we will perform outreach to all relevant application and industry focused websites available suggesting they link to the blog category that is most topical to their audience.
Building local citation links within your geographic area. This is a brand identifier to Google that helps establish your site credibility and therefore increase rankings.
Ready to get started?
Make sure your site content stays fresh.