The mantra "go to where your customers are" applies directly to your online marketing strategy. Through the use of highly targeted placement of messages on a one-to-one basis via social media such as LinkedIn, Google+, YouTube and Facebook SCI will reach your potential new customers and nurture existing ones.
"Repurposing the content marketing efforts into social media and optimizing it for each channel will act as a multiplying force to your current online distribution on your website and email marketing lists. Your customers and your competitors are on these social networks and your brand should be too."
John Buie, Online Marketing Specialist
Posting or updating your social network pages will be automated by sending the RSS Feed from your blog to your page. Then whenever any new content is posted on your website, it is instantly pushed out to all social networks with a headline and summary of the post with the link back to read the full story.
Out of all the available social media platforms out there today, LinkedIn has proven to be the best network for B2B companies for reaching out to target audiences based on job title, industry, geography and even company.
Establishing a following on the networks will be done once there are a few months of activity on the pages. Then we will use our internal tools to search users by demographics and bio description to find users who should be interested in your content and we reach out to them hopefully resulting in them following your brand. Once they follow or Like, then your automated blog update posts and any other status update will show up in their timeline.
Google Plus is continuing to evolve as a B2B platform, the steps described above will be implemented in G+ as well, but we will be paying close attention to it for extra opportunities, as it will have an effect on your organic search rankings.
Improve Your Social Media Engagement Today!