The ILS homepage features a simple main navigation menu, providing users a trouble-free site browsing experience. Recommended product categories are listed as “Featured Categories”, arranged based on the popularity of products purchased from the website. Call to action buttons including the one used on the banner are designed to pop out, getting users’ attention right away to check out products offered. A live chat module is seen on all webpages as well, ensuring ILS’ commitment to providing support for any customer concerns.
ILS’ Category Pages presents product subcategories upfront for quicker user selection and navigation. A testimonial video is embedded on the page together with supporting content, showing the website’s credibility and expertise in the industry. An Ask an Expert Form is seen on all category pages to help assist users on any product inquiry. A Newsletter Form is included on these pages as well, encouraging customers to sign up and receive the latest discounts and product updates from ILS.
A Lubricant Cross Reference module was created to let customers match ILS lubricants with OEM oils. The search results display available ILS series linked to its corresponding landing pages, showing alternatives to originally searched OEM products and encouraging customers to purchase similar products.
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